We completely redesigned and redeveloped an e-commerce platform for a retail client, focusing on user experience, performance, and conversion optimization. The project resulted in significant improvements in key metrics including page load times, conversion rates, and average order value.

Our client, a mid-sized retailer with both physical stores and an online presence, was experiencing high bounce rates and low conversion rates on their existing e-commerce platform. The site was slow, difficult to navigate, and not optimized for mobile devices, which represented an increasing share of their traffic.

We began with comprehensive user research, including interviews, surveys, and analysis of existing analytics data. This research informed our approach to the redesign, ensuring that we addressed the actual pain points experienced by users rather than making assumptions.

The redesign process involved creating detailed wireframes and prototypes, which were tested with real users to validate our design decisions. We implemented a responsive design approach to ensure optimal experiences across all devices, with particular attention to the mobile experience.

On the technical side, we rebuilt the platform using modern technologies and best practices. We implemented a headless commerce architecture, separating the frontend presentation layer from the backend commerce functionality. This approach provides greater flexibility, improved performance, and better scalability.